Marketing Strategy Based on the Family Decision-Making Process free essay sample

Who is in charge of housework in your families? Mother, father or housework is shared by family members? As far as I know, generally most of the housework is done by the wife in a family. Particularly when the mother is also a working one. Exhausted after a day’s hard work, she has to do housework so that the house wont fall into a mess. But the fact is obvious and comforting that more and more husbands and children are willing to share this work, or try their best to help the wife or mother to relieve the burden. The vacuum cleaner is undoubtedly a good choice. B. So many kinds of vacuum cleaners are in the market, with different styles, functions, prices†¦ However, you see, there are a lot of brands in the market. Making a right decision is not that easy. You need to know the brands, functions, and even aftersales service. We will write a custom essay sample on Marketing Strategy Based on the Family Decision-Making Process or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Then you need to compare different products and make a final decision. Since the cleanness of house is relevant to all members’ life and health, this decision may not be made by individuals. So I think this product is a good and suitable example for today’s topic. 2. Introduction of the families Family A: the Wangs is from mainland China. The family is composed of middleaged parents and two children in twenties, and is a very democratic one. The housework is shared by all members at regular intervals. So long as the members have time, they will do it voluntarily. Family B: the Lins come from Taiwan, with middle-aged parents and 3 boys. The eldest one has entered the society but still live with parents. The second is a college student in NCKU and live alone. And the youngest one in junior high school and only goes home at weekend. The father is busy with his business. So, almost all housework is done by mother. Family C: the Lees, a young couple with no child. Both have jobs and very busy in daytime. The decisions are made by both mostly. The husband loves his wife very much. As to housework, he can’t do it himself because he needs to travel on business. But he always try to help her. 3. Data of each family and possible marketing strategy Alternative evaluation Husband *Get advices from other housewives and shop around; *Well-known brand, good reputation, low noise Purchase Wife *Cost-effective; *home-delivery service Marketing Strategy and tactics gt;the cleaner is reliable in every situation gt;Present amount of good wordof-mouth; gt;provide a training to sellers gt;Present the brand’s history, awards, sale volume, popularity and feedback from consumers; gt;the product is of silent power gt;You will never regret if you buy this product with high value; gt;provide satisfying logistics Use/consumption Wife Disposition Wife Evaluation Wife, Husband *Keep house clean; *Avoid negative impact on other family members *Something wrong with it *Learn to make it more durable service gt;absolutely silent gt;provide maintenance and repair service gt;provide knowledge about maintenance and extending lifetime Segment: Vacuum Cleaner Family C: the Lees( Young Couples: No Children) Stage in the Decision Process Problem recognition Family Members Involved Husband Family Members’ Motivation and Interests *Relieve the burden for wife; Information search Husband. I interview three families with different structures about details when making purchase decision. From the statistics, we can see that, each member in a family plays different role in this process. On one hand, as to the basic aspects, customers always present similar expectation. One the other hand, even when buying the same product, the demand from particular family can be a bit unique. So, the marketers should try their best to understand the decision-making process so that the products are welcome among target customers and get a considerable market share.

Topics For Research Essay - Things You Need To Know Before You Start Writing

Topics For Research Essay - Things You Need To Know Before You Start WritingWriting a research essay can be tough if you don't know how to do it correctly. Just getting started can be a hassle as most of the topics for research essay don't come to you. So in this article I'm going to give you some tips to help you get started and hopefully you'll follow them!You need to start by learning what topics for research essay will interest you. What kind of topics will you find interesting, and what sort of topics will you need to avoid? These are things that you need to remember before you start writing.Many times it's very easy to end up with a topic for research essay which is both completely boring and completely irrelevant. It's difficult to find something to write about when there isn't a single theme to the article. However, there are plenty of topics for research essay that will both keep you interested and challenging.So, the first thing you need to do is decide exactly what kind of writing you're going to do. For example, if you're going to write about kittens, you'll want to find articles about cats or dogs. If you're going to write about something related to cats, you could look at articles about cats.The next thing you need to do is to figure out exactly how much time you're going to have to write your research essay. Usually research essays take between eight and ten hours. I'm not saying you have to have hours in between each topic, but you should make sure you have enough time to cover all of them!So that leads me to my final tip on topics for research essay. Always take time to think about whether or not your topic is relevant. If it's completely irrelevant, then don't waste any more time and move onto another topic.By following these tips you'll be able to find topics for research essay quickly and easily. Don't worry too much about grammar or spelling, as you only need to write it once. And best of all, you can actually use the whole article as a res ource for future writing!